American Cancer Society Co-produces New Edition of 'How Do You Sell Death?'

The American Cancer Society's international tobacco control team, working with the Campaign for Tobacco-Free Kids and the Framework Convention Alliance, launched an update of the publication How Do You Sell Death? on November 17 at the Third Conference of the Parties held in Durban, South Africa. This publication calls attention to the tobacco industry’s aggressive media assaults. Every year, the industry spends billions of dollars around the globe on advertising, sponsorships, and other types of promotion. Manipulative advertising tactics have exacerbated the health consequences of tobacco use, which is responsible for 5 million deaths every year. Using graphic images taken from cities all around the world, How Do You Sell Death? creates a visual testimony of the tobacco industry's tactics to lure new smokers to the habit, in spite of countries’ attempts to curtail the industry's advertising efforts. This publication is available online in six languages through the Campaign for Tobacco-Free Kids international resource center (This link leads to a Web page that displays a link to the English version in PDF format. Other language versions are available through language links at the top of this page).