John Seffrin, PhD, national chief executive officer, American Cancer Society (right), and Doug Ulman, president and chief executive officer, LIVESTRONG (left), deliver a report on the World Cancer Leaders' Summit, held earlier in the week at the UICC World Cancer Congress 2010, at the closing ceremony of the conference on Day Four.
The American Cancer Society participated in more conference sessions during the fourth and final day of the UICC World Cancer Congress 2010. The following are highlights of those activities.
A morning session titled “Actions for System Change: Community Mobilization Strategies for the 21st Century” featured a dialogue with John Seffrin, PhD, national chief executive officer, American Cancer Society, and Doug Ulman, president and chief executive officer, LIVESTRONG®. Dr. Seffrin and Mr. Ulman shared their views on programs and methods that are most effective in mobilizing communities to take action on cancer control. Dr. Seffrin cited the American Cancer Society Relay For Life® as a prime example of a program that empowers people in the United States and around the world to raise greater awareness about cancer issues and raise funding to fight back against cancer. Dr. Seffrin also highlighted the American Cancer Society Cancer Action NetworkSM (ACS CAN), a sister organization of the American Cancer Society, as a model organization that effectively advocates on cancer issues and influences policymakers in the United States to create laws that address the needs of those affected by cancer and promote cancer prevention and early detection. Mr. Ulman remarked on the importance of collaboration among global cancer control organizations and the use of social media in creating greater awareness around the world about cancer issues and what cancer control organizations are doing to combat the growing global burden of cancer. Both of them agreed that next year’s United Nations special summit on noncommunicable diseases, including cancer, will be essential for positive public policy change on the global burden of cancer.
The American Cancer Society participated in another conference session addressing cervical cancer prevention. American Cancer Society Immediate Past President Elizabeth “Terry” Fontham, MPH, DrPH, and Johanna Ralston, vice president, Global Strategies, American Cancer Society, were among the speakers for this session. Dr. Fontham spoke about the need for cervical cancer prevention worldwide, and mentioned some specific needs for prevention methods in Africa. Dr. Fontham presented case studies on cervical cancer prevention work in Guatemala and Nicaragua as best practices for prevention of the disease. This conference session was co-chaired by South Africa First Lady Madame Madiba-Zuma, a strong advocate for addressing women’s cancer issues in South Africa and across the continent. Madame Zuma talked about the challenges of cervical cancer control in her country and her role as the current chair of the Forum of African First Ladies Against Breast & Cervical Cancer, launched last year in South Africa by Madame Zuma and several fellow African first ladies to promote greater awareness of breast and cervical cancer issues throughout Africa.
In other conference sessions during the day, American Cancer Society Chief Medical Officer Otis Brawley, MD, gave a presentation in a conference session on “Balancing Public Messages on Screening: Risks, Benefits, and Guidelines.” Rijo M. John, PhD, director, international tobacco control research, American Cancer Society, led a conference session focusing on the findings from a major report released earlier this week by the American Cancer Society and LIVESTRONG, “The Global Economic Cost of Cancer.” Dr. John served as a co-author on the report along with Hana Ross, PhD, strategic director, international tobacco control research, American Cancer Society.
In the late afternoon, many conference participants gathered for the closing ceremony for the UICC World Cancer Congress. One of the main presentations of this closing ceremony was a report on the World Cancer Leaders’ Summit delivered by Dr. John Seffrin and Doug Ulman, who discussed the outcomes from the Summit held on the second day of the conference. UICC representatives announced that their organization will be changing its official name in English to the “Union for International Cancer Control” (until now, the name has been the “International Union Against Cancer”). UICC representatives also announced that there were more than 3,200 participants at this year’s conference, and that they looked forward to seeing these participants again at the next UICC World Cancer Congress, to be held two years from now in Montreal, Canada.
Overall, this year’s UICC World Cancer Congress was a successful event. American Cancer Society staff and volunteer leadership played influential roles in many conference sessions. In addition, the American Cancer Society hosted 20 Africa and Asia grantees at the conference as part of a strategic to leverage on-the-ground expertise to align with the Society’s global goals to elevate global cancer and tobacco control on the world’s health agenda. Participation in the conference helped these partners by granting them access to international peers, emerging evidence, and information on global campaigns.