From left to right: Andrea Natal, a breast cancer survivor; Carolina Herrera, fashion designer; Dr. Maria Caleffi, FEMAMA; and Alessandra Durstine, vice president of regional programs at the American Cancer Society, at the launch of the "Pink October" event in Rio de Janeiro, Brazil.
On Tuesday, October 5, the American Cancer Society joined our collaborating partners, the Brazilian breast cancer coalition (FEMAMA), to launch their "Pink October" event to raise breast cancer awareness in Rio de Janeiro, Brazil. The theme of the event was "without investment, breast cancer has no cure." To celebrate the launch, fashion designer Carolina Herrera dedicated profits from her perfume 212 for breast cancer programs in Brazil. Alessandra Durstine, vice president of regional programs for the Society’s global health department, joined Herrera and Dr. Maria Caleffi of FEMAMA to speak at the event, which attracted more than 50 journalists. Following the launch, survivors from Brazil participated in a parade outside of Renner department store in Rio de Janeiro. During the evening, the Society joined FEMAMA and Brazil's minister of health to light Brazil’s famous Cristo Redentor statue in pink.