Prominent Brazilian journalists discuss topics in health reporting at the journalist symposium in São Paulo. The discussion was moderated by Alessandra Durstine, vice president, Regional Strategies & director, Latin America Programs, American Cancer Society (far right).
Panel members, from left to right: Dr. Claudia Jurberg, UFRJ; Celine Pereira, IstoÉ; Dr. Luis Fernando Correia, Rádio CBN & GloboNews; Claudia Colluci, Folha de São Paulo; Antonio Marinho, O Globo; Marilia Casseb, ABCancer.
Dispelling common cancer myths in Brazil and improving the quality of cancer control coverage in the Brazilian media were the two goals of a journalist symposium hosted by the American Cancer Society on May 13 in São Paulo, Brazil. The symposium, titled Os 5 Mitos sobre o Câncer: o papel do jornalismo no enfrentamento da doença (The 5 Myths of Cancer: The Role of Journalism in Facing the Disease), drew 44 journalists from leading media organizations throughout Brazil, including television and radio stations, newspapers, and online media. The event was moderated by Alessandra Durstine, vice president, Regional Strategies, and director, Latin America Programs, American Cancer Society. Presentations on international cancer control and emerging trends were delivered by Len Lichtenfeld, MD, MACP, deputy chief medical officer, American Cancer Society; and Elmer E. Huerta, MD, MPH, immediate past president, American Cancer Society, who shared their expertise on the cancer burden with the Brazilian audience. Tom Watkins, a senior editor with CNN and expert in health reporting, provided his insights on best practices in health reporting. Presentations were also given by renowned Brazilian cancer experts from leading cancer hospitals, cancer research centers, and professional societies, including Luiz Antonio Santini, MD, director, Brazilian National Cancer Institute (INCA). This event marked the first time that the American Cancer Society and INCA collaborated on an event addressing cancer control coverage in the Brazilian media. There was extensive coverage of the event around the country, including headline stories in Brazil’s top two newspapers – Folha de São Paulo and O Globo – as well as the two largest national news radio networks – CBN and Bandeirantes.